GREG'S EXPERIENCE
Born in Australia and holding a law degree from the University of Queensland, Greg Short has built a career on leadership at the intersection of technology, gaming, and data. His experience spans from founding successful companies to developing solutions that address significant industry opportunities. Now residing in Phoenix, AZ, Greg is focused on leveraging data and AI to drive innovation and create value in the gaming and entertainment sectors.
As Director of Game Growth at Amazon, he led initiatives that unified data, media, and entertainment, driving significant advancements in customer engagement and strategic alignment. His work contributed to the success of cross-functional teams, optimizing how Amazon's gaming division interacted with partners, customers, and internal stakeholders. This role helped guide the company's broader strategy within the gaming space, impacting multiple lines of business.
Earlier in his career, Greg founded EEDAR, a company that revolutionized the use of rich metadata in market research and product strategy for the video game industry. Under his leadership, EEDAR transformed how developers, publishers, and retailers accessed and applied data, providing deeper insights into consumer behavior, product performance, and strategic planning. This innovation set a new standard for leveraging data for success in the industry.
In addition to EEDAR, he founded Interactive Entertainment Professionals (IEP) with a mission to give back to the industry. IEP accelerates the knowledge of professionals working in the sector, offering comprehensive training and resources. Through IEP, Greg has helped equip the next generation of leaders in gaming with the tools they need to thrive in an ever-evolving landscape.
At Sony Online Entertainment, he played a key role in pioneering social network capabilities and premium community services for online games. His innovative work in building connected communities set a new standard for engagement, creating lasting value for players and the company alike.
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Greg is also the author of The Billion Dollar Paperclip, a book that delves into how companies can think smarter about their data to drive success. By examining the role of contextual analytics, Greg sheds light on how businesses can leverage data and technology to empower everyday decisions.
Committed to community, Greg is dedicated to mentoring others and supporting initiatives that uplift the industry. He actively supports several nonprofit organizations, including the ESA Foundation, Child’s Play, Safer 71, the AIAS Foundation, and the IGDA Foundation.
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As a seasoned speaker with extensive experience presenting at industry-leading conferences like the Consumer Electronics Show, E3 Expo, and the Game Developers Conference, Greg shares insights on data strategy, gaming, and technology. He has guest lectured at the University of Southern California and Southern Methodist University, and serves as a lead educator for IEP's executive certification programs and workshops.
Throughout his career, Greg's leadership has focused on creating environments where innovation thrives and individuals are empowered to take on new challenges. Whether building cutting-edge technologies or mentoring future leaders, he remains committed to pushing the boundaries of what's possible, always driven by progress, collaboration, and long-term success.
PHILANTHROPY & SUPPORT
As part of his social and corporate commitments, Greg supports a wide range of charitable organizations as an individual contributor, board member, or advisor:
